John’s Phone

Front View of John's Phone Snow and Business

John’s Phone is a mobile phone sold by John’s (Phone From The Supermarket BV). It claims to be the world’s most basic cell phone, allowing the user only to make and receive calls, with none of the features of modern cameraphones such as a camera, Internet access and text messaging; the address book is a paper pad and a pen, built into the back of the device. It is built around the Keep It Simple concept. It was designed and developed by Hein Mevissen and Diederiekje Bok of Dutch advertising and design agency John Doe Amsterdam. It is marketed as being ideal for children, the elderly, and technophobes. In 2010 Fast Company wrote that John’s Phone made it in the top 12 of the Year’s Best Ideas in Interface Designs.

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